Vodafone inks new sponsorship pact
AUCKLAND, New Zealand -- This year's New Zealand Music Awards will be the biggest yet, with the effect to be staged at Auckland's largest indoor entertainment venue the Vector Arena.
The move -- which comes at the same metre as the signing of a young sponsorship accord with Vodafone -- volition double the audience electrical capacity for the Recording Industry Association of New Zealand event, providing more opportunities for the public to be involved.
Also known as the Tuis, the industry awards are the pM event on the NZ music industry calendar and honor achievements across a broad scope of genres.
Vodafone, which has previously sponsored the event on a year-by-year basis, has now signed a three-year appointment rights sponsorship agreement for the awards.
RIANZ chief executive Campbell Smith says the new deals reflect the high-regard brands have for both New Zealand music and the awards.
"The effectiveness of New Zealand music has been steadily increasing year-on-year, he adds. "By holding the awards in the Vector Arena we can include 3,D music fans in improver to the 1,500 musicians and industry types. That's scarcely brilliant, and it will further increase the award's significance to music-lovers."
This year's awards will be held on Oct. 8, with finalists to be announced on Sept. 3.
